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The Lafarge cement plant in Brookfield wants to burn plastic waste to reduce its dependence on coal.

The company introduced its idea to Colchester County council Thursday evening and is launching an advertising campaign about it this week.

“Low-carbon fuels like plastics are used all over the world,” Regan Watts, a company spokesman, said of burning non-chlorinated plastic waste in cement-making kilns.

“This is not a new idea from an engineering perspective, but it allows a relatively older plant to modernize in a way that helps the local community, helps the environment and creates jobs. There’s lots of wins there for everyone and we think it’s a great idea.”

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